There are many things that you, as a website owner, can do on your site to help it rank higher on Google and other search engines using On-Page SEO Techniques.
SEO is the process of getting traffic to a website from search engines. This is done by optimizing the website and its content to rank higher in search engine results pages. On-page SEO includes things like meta tags, title tags, site structure, content length, and keywords density in the body of text. The goal of on-page SEO is to make the site more visible to both human visitors and search engines by structuring it in a way that matches up with their algorithms for ranking pages.
Useful SEO Tools & Plugins:
– AIOSEO
On-Page SEO Technique: Keywords
Keywords are words and phrases that are used in the copy. They are often hidden in a sentence or inside links. Keywords are the backbone of On-Page SEO. They come in towards the close of an introduction sequence, when the first sentence is finished. Search engine crawlers are looking for specific keywords that are pertinent to your site’s industry or service offer. This ensures that people who do a Google search will find your page (and by extension your products and/or services).
A good place to start is by identifying the two to three most important words about your company, then tracking how often those words are searched for on Google and how often they show up on your competitor’s websites. Once you have some benchmark data, you can refine it based on the search terms and phrases that actually brought visitors to your website. Deciding what keywords you want associated with your banner is an essential step in a good SEO strategy. By understanding the terms or phrases that people come to your website through, you can build a better marketing strategy around those searches.
Keywords can have approximately 5-10% higher impact on SEO rankings than SEO copy, but they need to be used strategically. Some common tips are picking trending keywords, identifying long tail keywords and avoiding words such as ‘too’ which automatically registers with Google as a word with little relevance online.
On-Page SEO Technique: Meta Title & Description
The SEO meta title tag is one of the most important on-page SEO elements. It is often the first thing seen by visitors. The title tag should be concise and descriptive.
A concise meta title should be less than 55 characters long. The shorter, the better. A descriptive meta title should include keywords that are relevant to the content of your page, and include keywords that are relevant to your business or website in order to increase search engine rankings and click-through rates (CTR).
Meta Description
Meta description is a short description of the page that appears in search engine results. It is an important on-page SEO element, as it helps to increase click-through rates and improve the quality of traffic to your site.
Meta descriptions are usually 150-160 characters long and should be written in a concise, compelling manner that provides visitors with information about the content on the page. If you have a meta description that is not compelling or relevant to searchers, then it could lead them away from your site before they see anything else.
A meta description should not be too long or too short. If it’s too long, Google will truncate it at 160 characters, which can make it difficult for searchers to understand what your website is about. If it’s too short, you might not have enough space to fully describe what your website offers or why someone should click through to your site.
On-Page SEO Technique: Headings
The use of headings and subheadings is a powerful on-page SEO technique.
Headings and subheadings are important for both readers and search engines. They help readers to scan content quickly and understand the structure of the article, as well as providing search engines with the ability to index content more effectively.
Headings and subheadings are used to divide large blocks of text into smaller, more manageable sections. This is done so that the reader can better understand what they are reading. The first heading should be the page title or a keyword-rich introduction sentence. The rest of the headings should be relevant keywords with as few words as possible. Headings should be written in sentence case and not all caps, which can look like shouting to a reader.
URL SEO
URL SEO is the process of optimizing a website’s URL structure to help search engines rank the site higher in organic search results. The goal of this optimization technique is to make sure that the URL structure of a website is easy for visitors and search engine crawlers to understand. URLs should be short, descriptive, and keyword rich. They should also have keywords in them as much as possible. Keywords that are used on the page are also recommended for use in URLs. A good practice will be to include keywords in the domain name and subdomain names, too.
On-Page SEO Technique: Images & Videos
Though optimizing for images is generally for off-page SEO purposes, Google does use the size of images to rank pages. The one exception to this is using CSS background images, which Google will not weigh because loading them from a remote location would significantly slow down the speed it takes for a page to load. Furthermore, google handles videos the same way as it does HTML5 embedded videos and on-page thumbnails, which are perfect ways to add SEO content without adversely affecting UX (user experience).
It is important to image the content appropriately for the reader. Pictures communicate so much more than words—and for search engines, visuals stand out. Subtle additions can have an immediate impact on people, seeming to alter what they absorb or think about.
Images are an essential part of semantic (on-page) SEO because they boost rankings in keywords searches as well as help with page load time by having smaller file sizes. The best thing about images is that you can reuse them without it taking more effort than copywriting a new set of words and numbers each time data changes in your report.
The image Alt tag is an essential component of search engine optimization. Image alt tags are not just for SEO purposes; they provide descriptions of images and improve the user experience by giving people with disabilities access to visual content. I’d recommend that you use a brief but informative description of the image and include relevant keywords.
The image Alt tag is one component in a successful search engine optimization strategy, and certainly has its place in boosting your site’s rankings. It’s important to note that when images are not properly tagged, since they can’t be read by screen readers, they can create barriers for people with disabilities who rely on screen readers or other technologies to access web content.
Internal Linking
Internal linking is a technique used in on-page search engine optimization (SEO) that involves linking to other pages on your website from within the content of your pages. This technique can be used to help search engines understand the structure and hierarchy of your website, as well as to help users navigate your site more easily.
Internal linking can be beneficial for SEO because it helps search engines understand the relationship between different pages on your site. This can help search engines index your pages more effectively and can also help improve the ranking of your pages in search engine results.
In addition to improving the visibility of your website in search engine results, internal linking can also be beneficial for user experience. By providing users with links to other relevant pages on your site, you can help users find the information they are looking for more quickly and easily. This can help improve the overall user experience of your website, which can in turn help improve your search engine rankings.
Mobile Friendly Site
Mobile optimization is a crucial aspect of successful SEO and also an important factor in making your site mobile-friendly. In addition to the original layout of your website, you also need to optimize it for mobile devices.
Since more people are accessing the internet on their smartphones than ever before, this is a crucial asset that can significantly improve your search engine rankings.
There are some elements on a website that can prevent people from being able to read pages and access certain areas. You should make sure these elements (such as ads) are not showing up on the same line as other content and not taking up too many lines so that they don’t leave too much white space for people to read through the page without interruption.
On-Page SEO Technique: Website Load Time
Website load time is crucial as it can make or break a user experience. It also has a significant impact on SEO, as it determines whether your site will rank in the top 10 search results or not.
It’s important to check how long your website takes to load for all sorts of users, devices, and locations. If it takes too much time to load, you run into problems with on-page SEO, which can affect the ranking of your site in search engine results pages.
If you take care of strategic website speed optimization now, you’ll be able to save customers from slow loading websites and at the same time increase your chances of ranking higher in SERPs. The first step to improving your website load time is by optimizing the site’s images and videos. This will reduce the stress on your server and will help you achieve a better ranking. Following all of Google’s guidelines for optimization can also help you improve the speed of your site. I previously wrote an article on How To Speed UP A WordPress Website for Beginners.
Conclusion
In conclusion, on-page SEO is an essential component of any successful search engine optimization strategy. By optimizing your website’s content and HTML tags, you can improve its relevancy and visibility to search engines, resulting in increased organic traffic and better search engine rankings. While on-page SEO may take some time and effort to implement, the long-term benefits can greatly outweigh the initial investment. By staying up-to-date with the latest SEO trends and best practices, you can ensure that your website remains competitive in the constantly evolving world of search engine optimization.
